Mail Call! (Some New Items!)

If you’ve ever wondered what “mail call” looks like around here, it can be all over the place! After so many years, I have come the conclusion that acquisitions work is really a master juggling act. There are items you think are coming to your door, items you know are, items you have that are waiting for your attention, and plenty of surprises! Yesterday, I got one of last category: an envelope stuff with one of my favorite things–pamphlets!

Collection of culinary pamphlets in a pile on a wood table
Collection of culinary pamphlets

This is the pile fresh from the envelope. I spread it all out on the table…

Culinary pamphlets spread out on a wood table
Culinary pamphlets

…and of course, my eyes lit up as I found some of my favorite topics: cocktails, gelatin, and Betty Crocker:

"Betty Crockers Continental Casseroles" pamphlet
“Betty Crockers Continental Casseroles” pamphlet
"Chalmers Granulated Gelatine" pamphlet
“Chalmers Granulated Gelatine” pamphlet–with a few friendly nibble marks on the corner!

Of course, in the south, you can’t look far without finding something about barbecue!

"Barbecue" trifold pamphlet
“Barbecue” trifold pamphlet

There are a lot of treasures in this package and I’m still sorting through. Some items will go in our Culinary Pamphlet Collection (Ms2011-002) and some will go for cataloging and be added to our book collection.

One other item that stood out is this pamphlet of “cookmarks.” The pages are perforated, and each one has two bookmarks with space to indicate the book, page number, and notes about the recipe!

"Cookmarks" pamphlet with individual cookbook bookmarks
“Cookmarks” pamphlet with individual cookbook bookmarks

As you can see, they even have quotes and illustrations!

One of the best part of being an acquisitions and processing archivist is that even when you think you know what materials you’re getting for the collections, you don’t! Surprises can show up on your doorstep and make your day!

Advertisements

Women’s History Month, Part 22: Betty Crocker (1921-present)

For the start of Women’s History Month (or, as we call it on the Virginia Tech campus, Women’s Month), I thought we would, oddly enough, talk about the woman who didn’t exist: Betty Crocker. The idea of Betty Crocker was (and remains) influential. And yet, she doesn’t (and didn’t) exist as a person–Crocker is an identity and a brand. On the one hand, we could argue that perhaps a fictional identity isn’t the way to sell products or best way to represent women. On the other hand, the fact is, it worked. Really, really well. Which is why it seems fair to take a look at just what this character did for culinary history.

We’ve highlighted a couple of specific publications “by” Crocker in the past: Betty Crocker & Salads  and Betty Crocker & Outdoor Entertaining. This week, we’ll add some more to the mix. Special Collections houses 21 books and publications attributed to Betty Crocker, including my beloved Betty Crocker card libraries. If you add in books housed in the circulating collection, that total doubles. You can view a list of the publications online. And that barely scratches the surface of materials attributed to this identity and image. There are books, card libraries, pamphlets (we have those in some manuscript collections, too), flyers/single-page instruction sheets, individual recipes cards, advertisements, and more.

This slideshow requires JavaScript.

So, who was Betty Crocker, then? The idea behind her creation in 1921 was to have a female persona/representation for Washburn Crosby (by the end of the decade, the company would merge with others to form General Mills). The company’s advertising department was all male, but their intended audience was, of course, women. They needed an image to sell that. However, this is not to say that there weren’t women involved in helping to build the persona. When “Betty Crocker” got a radio show in 1924, she was voiced by a home economist on staff, Blanche Ingersoll. The publications that began to flow out to the public written by Betty were really the work of Marjorie Child Husted and a team of home economists who created, tested, and marketed the recipes. Husted worked on getting the persona of Betty Crocker to engage with real people for items like “Let the Stars Show You How to Take a Trick a Day with Bisquick” from 1935. The first portrait of Betty Crocker appeared on materials in 1936, giving further credence to the identity.

During decades of change, Betty Crocker’s work was adapted to meet needs of women around the nation: Publications focused on how to stretch foods during the Great Depression and how to cook under rationing conditions in World War II. While all of these things could have also been provided by a single author, radio host, home economist, etc. (or a series of them over time), as we’ve seen with other companies, we might also consider there is something to be said for the consistent image that we’ve seen now for more than 90 years. The idea of Betty Crocker as a constant companion in the kitchen, one who rises to the challenges of changing times and even reflects back some of what is going on for women during that turmoil. (*see note at the end of the post)

If you’d like to know more about the history and evolution of Betty Crocker, there are some resources at your fingertips (and beyond). I discovered the MNopedia article on Crocker, which helped me write this post. There’s a chapter in The Roy Rosenzweig Center for History and New Media has a brief article that contains images of Crocker of time. And Laura Shapiro’s book, Something from the Oven: Reinventing Dinner in 1950’s America, includes at least part of a chapter on Betty Crocker.


*On a side note, I didn’t know much about Marjorie Child Husted before I started this post, though I had seen the name. It was interesting to learn that in addition to her work with this persona, “during the war, Husted worried that women were not being honored for their work in the home. She developed the Betty Crocker American Home Legion in 1944 to recognize women for their contributions. Husted championed the rights of women in the workplace, criticizing General Mills and other companies for discriminating against their female employees.” (http://www.mnopedia.org/person/betty-crocker) It seems that much of what she did was tied to Betty Crocker, which gives us another perspective on both Husted and what she intended Crocker to be.

New Pamphlet Round-Up #6!

It’s time again for another pamphlet round-up! (Side note: As with last time around, these are all brand new items. They haven’t been added to the Culinary Pamphlet Collection yet, but they will be soon! I’m actually getting some processing done this summer!) Presented in no particular order:

“Winter Menu Magic” comes from the National Biscuit Company (which you might know as Nabisco these days), and was published in 1933. It largely focuses on simple, thrifty, one-dish meals, including things like a “Vegetarian Loaf” made with graham crackers, a “Beefsteak and Oyster Pie,” and for those more special Sunday Dinners, a “Lobster Bisque.”
“The Story of Sugar Cane” is a history of, you guessed it, sugar cane, from the American Sugar Refining Company. The American Sugar Refining Company owned several brands, including Sunny Cane, Franklin, and Domino.
“Infant Feeding and Hygiene” is a 1913 pamphlet from the Nestle’s Food Company. It’s a multi-part booklet that covers care and feeding of the well and sick child, as well as a whole section on Nestle’s food itself. It contains testimonials and pictures of happy babies who have, presumably, been fed the namesake product.
This item necessitated scanning two pages. The cover title continues on the title page: “Bread and–Swift’s Premium Oleomargarine.” I love the “Not touched by hand” tagline, which, although the pamphlet isn’t dated, points to a period where machine production and sanitary environments were on the minds of consumers AND corporations.

“Good Things to Eat” comes from D&C Quality Food Products and dates from 1928. The company was based in Brooklyn and made a number of convenience items, including “My-T-Fine pudding,” flour, and pie mix.
“Creative Cooking with Cottage Cheese” is from the American Dairy Association and probably dates to the 1960s. “Creative” is right: there are dips, breads, meatless and meat main dishes, veggie,s, salads, a couple of sandwiches, and a heap of desserts.
Last up is “Meat in the Meal for Health Defense,” a 1942 pamphlet from the National Livestock and Meat Board. It includes recipes and advice for feeding a family in compliance with nutrition programs and defense efforts.

This is only about 1/5 of the pamphlet backlog in my office at present, but there are definitely some good discoveries, no matter what your interest. As always, you’re welcome to come view items–even the unprocessed ones–and visit us in Special Collections. We’ll be here all summer!

“Method is the Soul of Management:” The Many Editions of Mary Randolph

Way back in the days of March 2012, when the blog was just a wee babe of 7 months old, I wrote a post about Mary Randolph’s The Virginia Housewife; or, Methodical Cook, America’s first regional cookbook. While I don’t plan to re-hash the post exactly, it seemed like time to revisit it. That post (found here) focused primarily on the 1846 edition of the book in our collection, though it made passing mention of the other two in our possession: the 1824 (first edition) and the 1855 (which we had only recently acquired). I’m pleased to say that these days, Special Collections includes SEVEN different editions of Mary Randolph on our shelves! (All told, this is just scratching the surface–there are more like 40 editions in print if you count different years of publication , publishers, and later reprints!) Let’s take a look, shall we?

Front cover. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 1824
Front cover. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 1824
Title page. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 1824
Title page. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 1824

Publication year: 1824 (sometimes cataloged or described as 1820 or [1820?])

Publisher: Hurst & Company, New York

Number of pages in the text: 180 including preface, introduction, table of contents, and recipes (this edition also contains several pages of advertisements in the back).

Number of copies in public or academic libraries (incl. Virginia Tech): 4

Fun fact about this edition: “Arlington Edition” doesn’t denote the location of publication, but more likely where it was written (Mary and her husband David moved to the Washington, DC area in 1819, five years before this first edition was published.)

Bonus fact about this copy: Our 1824 is in particularly fragile shape. At some point in its history, it sustained water damage and has been nibbled on by insects. We provide a safe and stable home for this copy, so if you come to see it in person, we’ll have to help you look at it.

Title page. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 1836
Title page. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 1836

Publication year: 1836

Publisher: John Plaskitt, Baltimore

Number of pages: 180 including preface, introduction, table of contents, and recipes.

Number of copies in public or academic libraries (incl. Virginia Tech): 24

Fun fact about this edition: In 1828, Mary Randolph added a small selection of recipes to 3rd edition of The Virginia Housewife. Our 1836 is our earliest copy to contain these additional recipes, which include items like “Mock Turtle Soup of Calf’s Head,” “Fried Chickens,” and “To Make Yellow Pickle.”

Title page. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 1846
Title page. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 1846

Publication year: 1846

Publisher: E. H. Butler & Co., Philadelphia

Number of pages: 180 including preface, introduction, table of contents, and recipes.

Number of copies in public or academic libraries (incl. Virginia Tech): 14

Fun fact about this particular copy: Our 1846 edition was rebound in a new binding with new end-papers sometime in the latter half of the 20th century. However, the original front and back covers were retained (despite their damage) and applied to the new binding. This was a well-used copy with blotches and stains, suggesting it saw plenty of time in a kitchen!

Title page. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 1855
Title page. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 1855

Publication year: 1855

Publisher: E. H. Butler & Co., Philadelphia

Number of pages: 180 including preface, introduction, table of contents, and recipes (this edition also contains several pages of advertisements in the back).

Number of copies in public or academic libraries (incl. Virginia Tech): 3

Fun fact about this edition: Like some other earlier additions, this one features several pages of advertisements in the back. In this case, there are 12 pages of ads for textbooks and educational volumes printed by the same publishers (E. H. Butler & Co. of Philadelphia).

Front cover. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 1970 (1860)
Front cover. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 1970 (1860)
Title page. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 1970 (1860)
Title page. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 1970 (1860)

Publication year: 1970 (reprint of 1860)

Publisher: Avenel Books, Richmond (1970); E. H. Butler & Co., Philadelphia (original 1860)

Number of pages: 180 including preface, introduction, table of contents, and recipes (this edition also contains several pages of advertisements in the back which were part of the 1860).

Number of copies in public or academic libraries (incl. Virginia Tech): 30

Fun fact about this edition: Although printed in 1970, this edition is actually a page for page reprint of the 1860 version! The book is a little larger than the original would have been, which makes the text a bit bigger and easier to read, but once you get past the modern cover, this edition takes you back 110 years.

Frontispiece and title page. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 1984
Frontispiece and title page. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 1984

Publication year: 1984 (reprint of 1824, plus pages from the 1825, and additional recipes which first appeared in 1828)

Publisher: University of South Carolina Press (1984); Davis and Force, Washington, DC (1824) (American Antiquarian Society copy); Way & Gideon, Washington, DC (1825 & 1828) (American Antiquarian Society copy)

Number of pages: 370 including preface, introduction, table of contents, and recipes, and extensive notes, commentaries, and appendices by author Karen Hess.

Number of copies in public or academic libraries (incl. Virginia Tech): 186

Fun fact about this edition: Unlike any of the 19th century editions or the later reprints, this 1984 edition contains a frontispiece with a picture of Mary Randolph (it would be common practice later in the 19th century to include author’s pictures or some sort of image opposite the title page). Karen Hess did extensive work comparing early editions and the result is this version which includes the original 1824 text plus recipes that were added to the 1825 and 1828 editions and a historical glossary. The 1825 edition also included Mary Randolph’s designs for a home refrigerator and tub, but these designs were removed from all subsequent editions–these pages are also included in this 1984 volume.

Front cover. Mary Randolph's The Virginia Housewife; or, Methodical Cook, 2013
Front cover. Mary Randolph’s The Virginia Housewife; or, Methodical Cook, 2013

Publication year: 2013

Publisher:  Andrews McNeel Publishing, LLC, Kansas City (2013); Way & Gideon, Washington, DC (1828) (American Antiquarian Society copy)

Number of pages: 240 including preface, introduction, table of contents, recipes, and additional introduction by Nathalie Dupree.

Number of copies in public or academic libraries (incl. Virginia Tech): 30

Fun fact about this edition: This edition is part of a series of reproduced American cookbooks and culinary-related works that, to date, contains around 65 publications. It includes the works of people we’ve talked about on the blog before like William Alcott, Catherine Beecher, Lydia Maria Child, Eliza Leslie, Jerry Thomas, and Susannah Carter, as well as some community cookbooks, early translations of French cookbooks, and many more authors!

I’ve been wanting to do this little comparison for some time now. I know we didn’t get into the details of these volumes, but that would have made for an exceptionally long post. If you’re interested in seeing the volumes for yourself, you’re always welcome to visit us and do some comparing of your own. You can also find a few different editions of The Virginia Housewife, or; Methodical Cook online in digital and/or transcribed forms: Project Gutenberg has the 1860 editionMichigan State University’s “Feeding America” project has the 1838 editionthe Internet Archive, via the University of California Libraries, has the 1836 edition. In other words, Mary Randolph’s influence–or at least her recipes–are still available today for the curious culinary historian! And remember: “Method is the Soul of Management”–for Mary, it wasn’t just about what you cook, but how you cook it!

Very (Cran)berry Goodness!

With Thanksgiving around the corner, it’s a good time to talk about a favorite seasonal berry: The Cranberry! Underrated and sometimes forgotten, it’s more versatile than it’s typical jellied or un-jellied sauce or relish. And we have the pamphlets to prove it! Two different folders in the Culinary Pamphlet Collection (Ms2011-002) have booklets from cranberry-centric companies. First, there’s “Cranberries and How to Cook Them” (1938) from the American Cranberry Exchange:

This pamphlet for “Eatmor Cranberries” (seriously!) puts cranberries in baked goods, sauces, salads, relishes and even–yup, you guess it–gelatin! It has tips for using cranberries as a meat tenderizer and a recipe for cranberries as an omelet filling. It also includes a little bit of detail about where the berries come from and how they are harvested. Although our last example (below) contains a lot more detail on the history of cranberries. But first, “Cape Cod’s Famous Cranberry Recipes” (1941) from the National Cranberry Association. This organization was also known early on as the Cranberry Canners, Inc., but most of you will probably recognize it by the company’s current name:  Ocean Spray Cranberry, Inc.

This pamphlet presents the clever idea of using cookie cutters to produce shaped decorations for a surprising number of holiday meals–not just Thanksgiving, but also Valentine’s Day, Easter, and even Halloween (cranberry-sauce shaped turkeys, hearts, bunnies, and pumpkins respectively). In addition, of course, it’s full of recipes…including some meat dishes with cranberry accompaniments and a few interesting desserts (Cranberry Nogg?). Lastly, also from the National Cranberry Association, there’s “101 All-Time Favorite Cranberry Recipes.” (That’s a lot of cranberries!)
 This pamphlet includes many of the expected items, but it also has “Cranburgers” (hamburgers with a cranberry sauce), a range of desserts, and some punches and cocktails. At this rate, you could work cranberries into every course of your Thanksgiving meal. Or your everyday meals, really. So, however you enjoy them, sneak some cranberries into your holiday. You won’t regret it!

Women’s History Month, Part 16: Hannah Glasse (1708-1770)

In 1747, the first edition of Hannah Glasse’s The Art of Cookery, Made Plain and Easy was published in London. By 1800, it had been issued in more than 20 editions and it was a staple cookbook and household manual into the 1840s. Since the 1970s, it has also been republished with new introductions and in different formats. Our copy in Special Collections is the 6th edition, “with very large editions,” published in 1758. (You can see a scanned version of the 1747 edition online.) Hannah’s lofty title aside, she did include some unique recipes (turnip wine), techniques, and opinions (she seems to have been quite against French influence in English cooking).

The other edition we have of the book in Special Collections is a 1976 reprint of the 1796 edition. This reprint appears in 10 separate volumes, housed in a single box. So, the major chapters of the early print editions here become individual volumes.

Hannah had an interesting life filled with alternating successes and failures. Between some contradicting details, it’s a bit unclear if she was born to her father’s wife or to another woman with whom he may have had a relationship. Regardless, she was born in 1708. In 1724, she married an Irish soldier named John Glasse. They had 11 children, 5 of whom survived to adulthood. He died in 1747, the same year The Art of Cookery was published. It appears, despite the book’s success, Glasse spent several months in debtors’ prison during 1757, but she published her third book before the end of that year. Little is known about the final years of her life, but she died in London in 1770, leaving a legacy of recipes, common sense advice, and economical cooking behind.

Bibliography of Hannah Glasse publications at the University Libraries (items in Special Collections are in bold):

  • The Art of Cookery, Made Plain and Easy: Which Far Exceeds Any Thing of the Kind Yet Published…To Which are Added, by way of an Appendix, One Hundred and Fifty New and Useful Receipts, and a Copious Index to This and All the Octavo Editions. London : Printed for the Author …, 1758. 6th. ed., with very large additions.
  • The Art of Cookery Made Plain and Easy. With a new introduction by Fanny Cradock. Hamden, Conn., Archon Books, 1971.
  • The Art of Cookery Made Plain and Easy. Richmond, Va. : Randolph Carter Williams, c1976.

Of course, The Art of Cookery wasn’t the only household book that Glasse wrote. She also authored titles like The Compleat Confectioner; or, The Whole Art of Confectionary Made Plain and Easy (1755) and The Servants Directory: or, House-Keepers Companion (1757). While Hannah Glasse wasn’t the most prolific of the many cookbook authors we talk about on the blog, she was extremely influential during in England and her threads run through the culinary culture that was developing in America during her time and into the decades that followed.

Our final Women’s History Month profile of 2016 is coming up next week (already??), where we’ll look at Susannah Carter and The Frugal Housewife. Until then, take a note from Hannah and remember: It doesn’t take 6 lbs of butter to fry 12 eggs. You can do it with 1/2 lb just as easily.

Women’s History Month, Part 14: Eliza Leslie (1787-1858)

This week, we’re looking at the life and books of Eliza Leslie (1787-1858). Eliza Leslie was born in Philadelphia and most of her books were published there (or in New England). She spent the first 12 years of her life living abroad in England. After the family returned to the United States, for financial reasons, her mother opened a boarding house (and we can speculate about what influence that may have had on her future written works). She eventually began publishing stories in children’s and women’s magazines. It wasn’t until around the age of 40, however, that she published her first cookbook: Receipts for Pastry, Cakes, and Sweetmeats (1828). She did not publish under her own name. Rather, the title page of Receipts for Pastry, Cakes, and Sweetmeats reads “By a Lady.” Later editions and at least one publication would use this moniker. Another variation was “By a Lady of Philadelphia.” Eventually, though, she used her own name, often branding her books (as we’ve seen with other authors) by including her name in the title, as with Miss Leslie’s new Cookery Book (1857), Miss Leslie’s Behaviour Book: A Guide and Manual for Ladies (1859), and Miss Leslie’s Lady’s New Receipt Book (1850). She died in 1858, and she was writing and publishing right up until then (Miss Leslie’s Behaviour Book: A Guide and Manual for Ladies appears to be a posthumous guide).

There is a brief, but good, biography of her (to which I am indebted) from the Library Company of Philadelphia that includes a portrait of Eliza. Many editions of her books (culinary, household, gift books, and novels) are available online through projects like the Internet Archive, Project Gutenberg, HathiTrust Digital Library, and many other sources. I’ve also scanned some pages from a few items in our collection (two are a bit too fragile for the scanners).

Bibliography of Eliza Leslie Publications at the University Libraries (items in bold are in Special Collections; items underlined are in Newman Library):

  • Seventy-Five Receipts for Pastry, Cakes, and Sweetmeats. Boston : Munroe & Francis, [1829?].
  • Pencil Sketches, or, Outlines of Characters and Manners. Philadelphia : Carey, Lea & Blanchard, 1833.
  • Laura Lovel: A Sketch, for Ladies Only. Lowell: Franklin Bookstore, 1834.
  • Pencil Sketches, or, Outlines of Characters and Manners. Philadelphia : Carey, Lea & Blanchard, 1835.
  • Pencil Sketches, or, Outlines of Characters and Manners. Philadelphia : Carey, Lea & Blanchard, 1837.
  • Althea Vernon, or, the Embroidered Handkerchief: To Which is added, Henrietta Harrison, or, The Blue Cotton Umbrella. Philadelphia : Lea & Blanchard, 1838.
  • The Violet: A Christmas and New Year’s Gift, or Birth-day Present. Philadelphia: E.L. Carey & A. Hart, 1838.
  • The House Book: or, A Manual of Domestic Economy for Town and Country. Philadelphia : Carey & Hart, 1841.
  • Mr. and Mrs. Woodbridge: with other Tales, Representing Life as It Is and Intended to Show What It Should Be. Providence : Isaac H. Cady, 1841.
  • Mrs. Washington Potts, and Mr. Smith: Tales. Philadelphia : Lea and Blanchard, 1843.
  • Leonilla Lynmore and Mr. and Mrs. Woodbridge, or, A Lesson for Young Wives: Also, Dudley Villiers. Philadelphia : Carey and Hart, 1847.
  • Kitty’s Relations: and Other Pencil Sketches. Philadelphia : Carey and Hart, 1848.
  • Amelia, or, A Young Lady’s Vicissitudes: A Novel. Philadelphia : Carey and Hart, 1848.
  • Directory for Cookery, in Its Various Branches. Philadelphia : Henry Carey Baird, 1851. 40th edition.
  • New Receipts for Cooking: Comprising All the New and Approved Methods for Preparing All Kinds of Soups, Fish, Oysters…with Lists of Articles in Season Suited to Go Together for Breakfasts, Dinners, and Suppers…and Much Useful and Valuable Information on All Subjects Whatever Connected with General Housewifery. Philadelphia : T.B. Peterson, [c1854].
  • The American Family Cook Book: Containing Receipts for Cooking Every Kind of Meat, Fist, and Fowl, and Making Soups, Gravies, and Pastry, Preserves and Essences; with a Complete System of Confectionery, and Rules for Carving; and also Seventy-Five Receipts for Pastry, Cakes, and Sweetmeats. Boston : Higgins, Bradley & Dayton, 1858.
  • Directory for Cookery, in Its Various Branches. New York, Arno Press, 1973. (reprint of 1848 edition)
  • Corn Meal Cookery: A Collection of Heirloom Corn Meal Recipes Dating from 1846. Hamilton, Ohio : Lawrence D. Burns, Simon Pure Enterprises, c1998.

Unfortunately, there isn’t a single good bibliography of all of Leslie’s works that I was able to locate (there is a partial one on Wikipedia). [Perhaps one of these days I’ll finally get around to doing some Wikipedia edits and tackle the challenge!] But we do know that she wrote a great deal in culinary/household management, in what we might consider children’s literature for girls and young women (in so much as some of her stories were filled with lessons and instruction) and she wrote and edited for a variety of gift books. In other words, she had plenty of good advice to share. Next week, we’ll look at another women who wrote for the home and for children (so, Eliza makes a great transition)–Lydia Maria Childs. See you then!