Betty Crocker at 100

On By vtspecbloggerIn Feature Items, Just for fun

2021 is the 100th Anniversary of Betty Crocker! Here at Special Collections and University Archives, we have over a hundred books and pamphlets throughout the years from this iconic company. While these are a sampling of our wide collection, here are a few books that SCUA staff find interesting.

Betty Crocker’s Cooky Book

  • Cover of Betty Crocker Cooky Book
  • Pg 50 of the Cooky Book
  • Pg 57 of the Cooky Book

Featuring over 450 recipes, you are sure to find a cookie recipe for everyone’s palette. This cookbook has been a staple in many kitchens since 1963, containing everything from drop cookies to Christmas favorites.

How to Prepare Appetizing, Healthful Meals with Foods Available Today

  • Cover of Betty Crocker Pamphlet
  • Pg 14 and 15 of Pamphlet
  • Back of Pamphlet

Like many food companies during World War II, Betty Crocker was involved with the war effort. This booklet from 1943 helped housewives to create good meals with rationing. Before the food pyramid, there was the Basic Seven Food Groups, as seen on the back of the booklet. This helped home cooks not only use rationed foods wisely, but in a healthy way as well.

Let the Stars Show You How to Take a Trick a Day with Bisquick

  • Cover of Betty Crocker Pamphlet
  • Pg 25 of Pamphlet, ft. Bette Davis
  • Pg 31 of Pamphlet, ft. Clark Gable

Before celebrities were sharing their recipes on Instagram, celebrities were sharing cooking and entertaining tips in newspapers and pamphlets. In this pamphlet from 1935, stars like Clark Gable and Bette Davis share their Bisquick tips for afternoon teas, snacks, and other meals.

How to Have the Most Fun with Cake Mixes

  • Cover of Betty Crocker Pamphlet
  • Note from Betty Crocker to Readers
  • Pg 4 of Pamphlet, White Cake Mix recipes

Betty Crocker is not only an icon in cookbooks, but also in cake mixes as well. This 1955 pamphlet features Betty Crocker cake mixes and recipes to spruce up each box to create something new. As Betty Crocker is known for recipes that are quick, easy, and fun, this pamphlet helps home cooks achieve that.

While this only a small sampling of our Betty Crocker collection, we encourage those interested by the home culinary icon to check out the Special Collections and University Archives website for a full list of the rest of the collection.

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