Jack Frost in the Kitchen

With the holidays just around the corner, fall and winter baking season is here! (It’s baking season almost year round if you’re me, but this time of year can be especially popular.) And, in the past, we’ve talked a fair bit about flour and baking powder on the blog, but we haven’t said much about another staple: sugar!

This 1930-ish pamphlet belongs to the large family of advertising publications and icons in our collection. Eighteen Unusual Recipes has a center image, so each page has a half moon cut out, allowing Jack Frost and a few of his products to shine through. He’s framed by recipes that may not all seem that unusual. We have things like cakes and dessert loaves, and “Sea Wave Candy” (which may sound a bit strange, but isn’t really, when you see the ingredients). For the time, we might consider “Spanish Marmalade” and “Chutney Sauce” to be a bit out there. Perhaps more importantly, though, is convincing people to buy the right product. And, with as diverse a set of sugar products as the company made, they were certainly targeting a wide market. (I particularly like the little individually wrapped sugar tablets in the center of the back page.)

The National Sugar Refining Company of New Jersey isn’t called that anymore. It has long since become part of a larger company. But you might still see Jack Frost on a package or two, depending on where you live, continuing to bring you granulated sugar for all your goodies!

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