Dial-a-Drink?

We haven’t featured a cocktail item in a while, and, since we have another quirky piece of ephemera we found over the summer, it seems like time to share! Meet the “Mixed Drink Recipe Guide” from Tel-O-Drink Co. in 1948:

If you’re a regular reader, you may recall, back in the day a post we did on a Prohibition-era sliding drink card. This item is in the same family of cocktail gadgets, albeit with a shorter menu. The drink recipe on the outside edge lines up with a recipe and a picture of the appropriate glass for serving. It is double sided and includes recipes for 24 drinks, most of which could be considered mid-20th century classics, from the gin martini to the single serving Planter’s Punch.

This particular item is also stamped with an advertisement for a store in Jamaica, NY. When to comes to culinary history, creative advertising always seems to be, well, creative. Why hand out a booklet full of recipes when you can find a more interactive way to mix and pour? I can drink to that!


And don’t forget! Special Collections staff will be on hand at the Presidential Installation at Virginia Tech (http://www.president.vt.edu/installation/experience-virginia-tech.html), so if you’re coming to the showcase on Saturday morning, be sure to stop by and visit with us! We’ll be sharing items from the History of Food and Drink Collection and enjoying the opportunity to talk with the community!

 

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2 thoughts on “Dial-a-Drink?

  1. What a clever piece of advertisement! As a cookbook collector for many years, I’ve managed to put together a nice asortment of die-cut recipe booklets. However, I can’t recall seeing anything quite like this cocktail ephemera. I even have a book of toasts with illustrations by Clare Victor Dwiggins dated 1903 which is rather unusual. I share many of my cookbooks on my blog:)

    Thank you so much for sharing…

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