Preserving the Ephemeral (The Tasty, Odd, Ephemeral)

I seem to have inadvertently turned April into “Food Ephemera Month” on the blog, so why mess with a good thing? We have an entire box of culinary ephemera, another of cocktail ephemera, and we’re starting a collection of agricultural ephemera. You can’t say we don’t have folders to choose from! So, this week, it’s a mini round-up of some small, unique, even quirky pieces of advertising history that have survived well beyond their years and purpose. These are all newer pieces, on their way to being added into the Culinary Ephemera Collection (Ms2013-028)

We’ll start with dessert, because who doesn’t want dessert first!

Ms2013-028_CulinaryEphemera_ICParker

This is a 1946 bag from a drumstick ice cream cone (which is still a classic today). (It’s clean, I promise–we’re not inviting bugs into the archives!) The packaging may have changed over time, but the contents are still the same: a cone of vanilla ice cream with chocolate and peanuts. Mmmm!

Next up, a little something Virginia-based!

Ms2013-028_CulinaryEphemera_HermitageHams

…And no, I’m not really sure what “bacon squares” are, but I’m open to the possibilities.

Baby food advertisements are common in the late 19th and early 20th century. They often featured happy-looking babies (shocking!) and testimonials. The front of this 1891 trade card from Mellin’s Food includes a color image. The back is a bit simple, but it does give us a little hint.

Ms2013-028_CulinaryEphemera_Mellin1 Ms2013-028_CulinaryEphemera_Mellin2

This other baby food ad comes from Wells Richardson & Co. It does have a back side, but before we acquired it, it appears to have been mounted on cardboard or some other heavy paper. When it was removed, most of the paper to which is was glued came with it, so although there’s a great deal of text, the majority of it is obscured. But, that is one happy child in a giant food tin!

Ms2013-028_CulinaryEphemera_WellsRichardson

We talk a lot about baking and baking products on the blog, so this small oval advertisement from the Royal Baking Powder Company seems like a fun item to share. It’s only a little over 3 inches in length and contains just a single recipe on the back. How anyone managed to save this without losing it is a mystery!

Ms2013-028_CulinaryEphemera_RoyalBP1 Ms2013-028_CulinaryEphemera_RoyalBP2

Last up is something particularly odd. Although the majority of the ephemera that’s been featured on the blog before is paper-based and 2-D, that isn’t always the case. (We have some great new cocktail ephemera which are really more like artifacts on the horizon!). Some of them have, well, a little something extra, like this item from Town Talk bread.

Ms2013-028_CulinaryEphemera_TownTalk1

Yes, that does say “Lipstick tissues.” Here’s what the inside looks like:

Ms2013-028_CulinaryEphemera_TownTalk2

So every time you blot your lipstick, ladies, think of Town Talk bread!

I should also note that about 3 months ago, we discovered a treasure trove of trade cards in a drawer as we were moving some collections and many are food related! I’m still working through them and figuring out which collections they might join, but at some point in the future, there will be a post about the series with bird illustrations and probably more advertisements featuring angelic images of children. Until then, though, remember: While I’m not advocating for hoarding, sometimes even the things you think aren’t valuable can give you an interesting glimpse into culinary history!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s