Culinary Cereals…Err, that’s Serials

If you missed the Special Collections Open House on September 3rd, don’t worry! You still have three more chances to visit us, see a selection of materials, talk with our staff, and even take a tour behind the scenes! Our next evening is scheduled for next Tuesday, October 1st, from 5-7pm. Come on by!


Last week’s almanac post got me thinking about serial culinary publications (aka food magazines). These days, they come in a variety of formats and with a wide range of emphases. Looking back at previous generations, you’ll see the same kind of variety, even in the same publication. While we don’t focus on collecting culinary magazines, per se, we do have some neat items on our shelves–i.e. What To EatWhat to Eat was Minneapolis based magazine from 1896-1908. (It later changed names and ran for a while as National Food Magazine). Sadly, we don’t have a complete run, but we have the issues from 1897.

January issue, front cover
January issue, front cover
April issue, front cover
April issue, front cover
May issue, front cover
May issue, front cover
Sample table of contents, February issue
Sample table of contents, February issue. This issue features an essay on hosting a Japanese-themed dinner. The cover and the table of contents are decorated with Japanese-style imagery.

The front covers all feature large color illustrations. Some relate to the time of year; others related to a particular item of interest within the issue. And they certainly are eye-catching. Even the table of contents for each issue features themed illustrations. Many other culinary publications at the time didn’t contain much color and those that did were often advertisements. Speakings of which…

Sample advertisements (throughout the issues, the same ads appear again and again).
Sample advertisements (throughout the issues, the same ads appear again and again).
More sample advertisements.
More sample advertisements.

Not only to the same ads appear again and again in each issue, but they address a VERY clear audience: middle-and upper-class ladies who can afford travel (EVERY issue includes train travel ads), servants, and a variety of food goods, and, in most cases, are also caring for a family in some way. But the meat (pun intended) of these publications is what’s between the advertisements: essays, poems, stories, nutrition advice, testimonials, letters to the editor and more!


Quite cleverly, What to Eat has a little something for everyone to read, enjoy, and entertain (including one certain archivist 116 years later!). Although we only have one year’s worth of issues in our holdings, it can offer some great insight in the American woman of 1897 and how she was targeted by publishers and advertisers. What to Eat doesn’t appear to have been scanned by anyone yet, so thinking about stopping by. And you never know, we might even have a volume out at our next Open House. 🙂

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One thought on “Culinary Cereals…Err, that’s Serials

  1. Greg

    Hi, I have this same book plus many other volumes of what looks to me as a complete set but I’m not sure. There is not a lot of information about this particular magazine online and I was wondering if someone here could provide me with a bit of information on this.

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